RISE OF HALDIRAM'S
RISE OF HALDIRAM'S | Haldiram's rose from a small sweet and namkeen (savory snack) shop established in 1937 in Bikaner, Rajasthan, to a billion-dollar global snack brand. Its success is based on: * Authentic Taste and Quality: Staying true to traditional Indian recipes while ensuring consistent, high-quality products. * Pioneering Modern Packaging: Introducing advanced, branded, and hygienic packaging in the unorganized Indian snack market, which improved shelf life and brand appeal. * Product and Geographic Diversification: Expanding its range from bhujia to a wide variety of snacks, sweets, ready-to-eat meals, and a quick-service restaurant (QSR) chain, followed by strategic expansion into major Indian cities (Kolkata, Delhi, Nagpur) and over 80 international markets. * Affordable Pricing: Catering to a mass market with products that offer value for money.
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